positions you for status quo shifting influence, with a magnetic brand.
Our Brand Science methodology will build you an Equitably Influential brand, so you can emerge from the margins and be seen—without the guesswork.
Inspect your Source Code™
Ever accidentally right click on a webpage and have a frightening sprawl of code jump out at you? With training, that code get’s less alarming and much easier to understand. Turns out your brand— just about everything really—has a Source Code™. And parsing it out is not only key to developing an effective brand, it is a necessary component of building equitably influential ones.
Our proprietary Brand OS framework starts with understanding what makes your stakeholders, you, and your brand tick. After all, we’ve got to understand your X factor before we can properly steward and unleash it.
Your brand should be designed with intelligence. And if we use a little social psychology, data and research to make that happen, well, that’s just us indulging our inner nerds. Do forgive us.
designed with intelligence.
Your marketing goals, audience's needs--every concrete data point gathered, analyzed and translated into a psychographic brand profile that will guide you for years.
It's imperative that your brand be engineered to succed. As with every scientific process, gathering intelligence is precisely where to start.
It's hard to get lost with a north star. So let's get you one of those. And document it. Thoroughly.
All of our services are custom tailored to fit your needs. We can't wait to strategize with you based on your priorities, budget, etc.
what’s included
+ Modified Golden Circle
Parsing out your brand's Source Code™ starts with the you. This modified Golden Circle Analysis teases out the golden thread between what makes you tick and the platform you're working to build.
+ Niching
who is your audience? what do you call them? worry, not, we've got you covered.
+ Audience Definition
the 30k ft. view of your audience, and a revenue segmentation exercise to enhance your understanding and jumpstart your marketing efforts.
+ Virtual strategy sessions
our proprietary data collection process. this is where the data driven part of our process is born
+ Brand Personality traits
ever felt uncomfortable trying to market your organization online? unsure how to articulate the spirit of what you do to the new social media intern? we'll make that a non-issue.
+ Ideal Customer Profile(s)
The more specific you are about the people who make up your audience, the more magnetic the resulting brand will be.
+ Ideal Customer Psychograpic Analysis
Do you understand who your customers are? what drives and inspires them? You can.
+ Ideal Customer Needs Analysis
The key ingredient in any wildly successful unique value proposition, and the difference between a business that thrives and one that survives.
+ Representation Equity Analysis
Influence doesn't exist in a vacuum. Equity has to be part of the equation. So we'll analyze and measure where you are now and provide recommendations for how to proceed.
+ Effective Brand Differentiation
Influential Brands are industry aware, but distinct. This settles that second bit.
+ Magnetic Brand Positioning
Let's name your whitespace once and for all.
+ Brand Voice
what tone should you use when representing or speaking as your business online or in marketing collateral? we'll define that for you
+ Brand Filter
Your brand expresses itself in a myraid of ways--imagery, look and feel, etc. Your brand filter will take your content from generic to unmistakably you.
+ Spatial Competitor Analysis & Competitor Landscape
Competitor analysis comes in a lot of forms. Here, we'll show you exactly where you fall in comparison to your peers--along every metric that matters.
how it works
Virtual or in person session where we'll collect all the data we need.
We'll analayze all the data collected and program the results into your brand's profile.
we'll present all the analysis and your brand's profile in an thoroughly actionable playbook.
TRANSLATE YOUR VISION
Now that we know what makes the right people tick, we’ve got some decisions to make. Wouldn’t it be nice to know if that shade of tangerine would actually move the needle for you? Wouldn’t it be even nicer to know exactly what would?
So let’s.
Whether you’re looking for a high fidelity communication of your vision, or schematics for a clear, concrete marketing ecosystem to get your stakeholders safely from one place to another, we’ve got you covered. We’ll apply our intimate knowledge of you and your patrons and filter it through everything from colorimetry to behavioral science.
intelligent by design.
We use science--and the psychographic brand profile from phase 1--to map out precisely which elements in particular your brand needs to be as magnetic and influential as possible.
We turn qualitative realities into concrete design data you can leverage for your brand.
All your goals and the data of your brand profile analyzed and developed into a schematic that will guide everything from the design of your logo to the coding of your website.
All of our services are custom tailored to fit your needs. We can't wait to strategize with you based on your priorities, budget, etc.
what’s included
+ Brand Attribute Refinement
who is your audience? what do you call them? worry, not, we've got you covered.
+ Design Strategy
the 30k ft. view of your audience, and a revenue segmentation exercise to enhance your understanding and jumpstart your marketing efforts.
+ Behavioral Diagnosis
the more specific you are about the people who make up your audience, the more magnetic the resulting brand will be.
+ Customer Journey Deep Dive
do you understand who your customers are? what drives and inspires them? you can.
+ Semiotic Analysis
who is your audience? what do you call them? worry, not, we've got you covered.
+ Visual Code Development
the 30k ft. view of your audience, and a revenue segmentation exercise to enhance your understanding and jumpstart your marketing efforts.
+ Visual Competitor Analysis
the more specific you are about the people who make up your audience, the more magnetic the resulting brand will be.
+ Brand Design or Ecosystem Recommendations
do you understand who your customers are? what drives and inspires them? you can.
how it works
Virtual or in person session where we'll parse out all the behaviors we need to facilitate.
We'll get to work constructing your magnetic brand plan, building the path towards the behaviors we want, ethically and equitably.
We'll document your brand plan in an easy to follow schematic. So even if you decided not to pursue phase 3 with us, you'll be equipped to bring your brand to life.
mAKE IT MAGNETIC
Now we know what you need and how to get there. All that’s left to do is build. When you chose to add-on a brand experience build (and we hope you do!) you’ll be taking the best possible advantage of the lab’s already deeply nuanced understanding of your magnetic vision and our data driven design. While there is no one size fits all, a tailored brand experience can often include:
a traffic driver (or two)
website
visual identity
messaging
Every one of our solutions is customized to your needs and goals. Some of our most asked for add-ons include: Website, Visual ID and Social Media Design. Click through to take a look at our most popular package formulations.