Your work idea voice movement is shaping the future.
Let's Talk
Your work idea voice movement is shaping the future.
Let's Talk
Let's Talk
Let's Talk
Let's Talk
Let's Talk
As it turns out, the visibility game is rigged.
(You can trust us on that. Or you can get the whole story at our theory page below)
That’s why trying to get the recognition and buy-in your work deserves feels:
For established leaders looking to become impossible to ignore
frankly, it feels like you’d have more influence if you were [insert you know who here].
(you're not imagining that.)
You’ve got an incredible track record. but the Invisibility Tax means there are extra barriers to your being seen and heard (see also: the reciprocity ransom, the ambition penalty, and…). then there’s the small matter of you navigating all this while trying to permanently rewrite a generations-old idea of what leadership looks like, at the same time. No biggie.
On Executive Presence
Executive Presence
Claim
"appearently" you don't have the executive presence”
Status
What’s Actually Happening
Credibility Shakedown—you're being made to give more in qualifications than your peers—in order to be deemed equally competent.
Implication
the room isn't built to recognize what you already have.
[1] h/t Stefanie O’Connell
On Self Promotion
Self Promotion
Claim
you just need to be more vocal/self promote more
Status
What’s Actually Happening
Ambition Penalty—you're being penalized for daring to want and pursue more.[1]
Implication
self promotion isn't as straightforward for you as it is for everyone else. You're, understandably, making sure not to trigger an ambition penalty.
What We know
WHAT WE KNOW
you definitely don’t need more advice to push harder; what you do need is a partner who can help you build the kind of recognition that gives you real leverage over your career and legacy.
so let’s emerge from the margins, without all the guesswork. let’s nix the accountability laundering disguised as career advice—and start with the science instead.
For trailblazers looking to influence organizational decision making
and even with all that, for whatever reason, this insanely important thing you do isn’t clicking at the level you need to change the game.
(you're not imagining that.)
You’ve done incredible work so far. but the Invisibility Tax means there are extra barriers to your being seen and heard (see also: racism, misogyny, and…). then there’s the small matter of doing all of this while your mandate keeps outpacing your resources. No biggie.
On Resource Allocation
Allocating resources
Claim
"we just don't have the budget"
Status
What’s Actually Happening
Underrecognition—you come from an underrecognized community—or the people your work ultimately seeks to benefit do. Our behaviors and decisions— including decisions about where resources go—stem from what we recognize. Before you can scale your funding, you need to scale your recognition.
Implication
the organization might recognize the work, but it recognizes other things more.
On "Better" Prioritization
Prioritizing “Better”
Claim
you just need to prioritize better
Status
What’s Actually Happening
Developing Ecosystem—Your are trying to shape the beliefs, judgements or actions of others in your organization. That requires very specific infrastructure, you've never been taught to build or refine. You likely have some pieces in place, because of your excellent instincts, but not all.
Implication
the weight of what you're trying to accomplish is expanding faster than the systems around you can support.
What We Know
What we know
you definitely don’t need more proof your work matters; what you do need is a partner who can help you build the kind of recognition that turns your mandate into something the organization can't afford to sideline
so let’s build some social gravity around your mandate, without all the guesswork.
For visionaries looking to have their ideas adopted more widely
you have no problem getting the room to lean in. but truly breaking through and getting the world to *follow* is another matter entirely.
(you’re not imagining that.)
You’ve done incredible work so far. but underrecognition means there are extra barriers to your ideas taking root and spreading the way they should (see also: the racial attention deficit, the reciprocity gap, and…). then there’s the small matter of you trying to shift the status quo at the same time. No biggie.
On Having Tried It All
Tactical Ceiling
Claim
you've already tried all the things
Status
What’s Actually Happening
Tactic/Strategy Mismatch—There are five stages of visibility, each with their own challenges, opportunites and assignments. You may have tried all the right things, but at the wrong times.
Implication
the old playbooks aren't cutting it because they're built for the status quo. you're not trying to be the status quo, you're trying to create a new one.
On "Better" Storytelling
Better Storytelling
Claim
you just need to tell your story better
Status
What’s Actually Happening
Developing Ecosystem—a compelling narrative is a key part of the infrastructure needed to succeed. But it's not the only piece.
Implication
you also need to create the conditions for recognition at scale, because getting the room to lean in is just half the battle. Your idea needs to be able to spread too.
What We Know
What we know
Recognition and reach aren't the same thing. Getting your idea in front of more people doesn't guarantee it will take root--recognition does. You probably don't need to be showing up in more places, what you do need is a partner who understands the science of how ideas spread.
so let’s create the new normal, without all the guesswork.
Contributions seen in…
Toss the Guesswork.
Do this instead.
translate your vision
make it magnetic
systemize interest
NobiWorks is an advisory think-and-do tank that equips senior leaders and the organizations they champion to build the recognition and influence they need to move people, build buy-in, and shape the future.
Calculated and Curated. You can be too.
You’re fully capable of bridging the gap between where you are now, and where you want to be. But if we’re honest, it doesn’t always feel that way. And since we're still being honest, you might admit that having a trusted partner, a second brain, making molehills of your mountains would be sublime. Wonderful. Since we're all on the same page now, consider this your personal invitation; let's get started on building you a brand--a system--that skyrockets you to "where-have-you-been-what-would-we-do-without-you" status. We'll happily help you charm their pants off. Or on, if you're selling pants.
So, what's the plan?
consult the navigator
Answer a couple of our director’s questions and you’ll be guided directly to your best next step. Promise.
what makes this different?
NobiWorks is in the business of recognition equity. For us, that has meant intentionally elevating daring, progressive social impact businesses and organizations with the common good as their goal.