N. Chloé’s Bio
N. Chloé Nwangwu (known as The Brand Scientist) is the director of NobiWorks, a brand visibility consultancy for underrecognized social impact brands (including small online businesses, large non-profits and smaller democratic nations whose needs have been sidelined).
N. Chloé leverages behavioral science and her proprietary Visibility Engineering™ Method to make these brands impossible to ignore.
NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace.
She’s advised everyone from a small black, family owned mom and pop shop to the first refugee delegation to the UN.
Chloé’s clients have gone on to be better seen, heard, respected and resourced. That’s looked like celebrity endorsements, seats at previously inaccessible tables and hundreds of thousands of dollars.
N. Chloé lives in the US, where she wrestles with an addiction to D&D and tends to her giant baby Yoda plushie.
Podcast Bio
Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence.
That’s the Thanos snap treatment for the nerds out there.
NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so.
Most recently, she advised the first refugee delegation to the UN
Shirttail Bio
N. Chloé Nwangwu, the brand scientist, is a speaker, behavioral strategist, and brand visibility expert. A former international conflict mediator, she is now the founder of NobiWorks, a brand visibility consultancy where she partners with underrecognized brands, leveraging science to ensure they are impossible to ignore. Her clients have included a number of boutique firms, the High Ambition Coalition, and the first refugee delegation to the UN.
Contributions seen in…
Selected Interviews + Talks
"You need more Executive Presence"
Executive presence is often touted as the soft skill separating great leaders from those who simply wish to lead. Unfortunately, the concept does not account for underrecognition and all the ways people have been conditioned to overlook and underappreciate people from typically marginalized communities. In this private session, we breakdown the actual dynamics of visibility and equip underrecognized leaders to manage a successful professional brand—in spite of the biases that invisibalize their work. Delivered to the EA Sports FC team as part of a series on navigating workplace power and influence.
The Science of Visibility
How do brand and psychology intersect? Welcome to the Brand Gravity Show, where host and Brand Strategist Kaye Putnam explores the relation and science between branding, emotions, and building a brand. In this episode, we’re covering the science of visibility. What goes into brand recognition? Why is visibility online so important? Are there specific things you can do you get your audience to remember your brand? Joining me for this conversation is N. Chloé Nwangwu, The Brand Scientist, a brand visibility advisor and consultant for underrecognized social impact brands and public figures.
How not to self-promote
A lot of marginalized people are taught to be shy and/or humble, be quiet about their ideas unless asked, play down their successes. But to make an impact, grow your cool career, reach people (and new clients)
We need to feel (more) comfortable
⚡️sharing your ideas
⚡️standing up BIG for your values
⚡️claiming your zone of genius
⚡️saying “I, specifically, can help here”
⚡️stepping into courage
In ways that really work for really work for:
✔️marginalized folks
✔️corporate folks + entrepreneurs
✔️people who don’t (yet) feel like “experts” or “thought leaders” or “leaders”
✔️introverts + shy folks
✔️people who hate social media (or being on camera or being in stage…)
Join Silcon Valley’s Gender Equity Advisor and her handselected panel of experts for a dicussion on how to do just that.
Rise Urban Nation
RISE Urban Nation spotlights Black and African entrepreneurs, artists, Non-profit leaders, and community activists to learn from their career and entrepreneurship journey. Listeners gain access to these accomplished professionals' knowledge, resources, and tools and come away with the know-how, confidence, and motivation needed to RISE in their Career and Business.
“Chloé delivered one of [our] most raved about trainings...last year around visibility. But the thing I appreciated so incredibly much was the way she highlighted visibility bias when it comes to being seen.”
The Good Partnership
In today's episode, Nmadinobi Chloé Nwangwu, Brand Scientist, Digital Diplomacy Consultant, and Conflict Mediator, talks about the brain science behind branding, how to create a brand that is aligned with our mission, and how it helps to connect more with our donors, volunteers and supporters.
Raise More Together Summit
Nonprofit experts share what’s working right now. Over the course of 3 days, 20+ presenters covered topics ranging from finding new donors, big the big asks, prepping for end-of-year giving season, growing your email list, retaining your donors, storytelling and so much more.
Most Requested Topics
Your Notability Factor: How to Command - and Keep Attention in a crowded Marketplace
Why the Visibility Game is Rigged and how to become impossible to ignore anyway
The Four Phases of Visibility: Are you working on the right things right now?
Establishing your Circle of Influence: The Key to becoming an opportunity magnet
"You need more Executive Presence": Managing your "professional brand" as an underrecognized person
Protecting your Equity Brand: How tackling underrepresentation sets us all up to fail, and what to do instead.
The S.N.I.F.F. Test: Does your Equity Brand pass?
The Brand Sciences—how to build a brand designed to succeed in today’s attention economy, from a scientific perspective.
Brands and Bias—our current, dangerous blind sides as brand practitioners, and the ways our current tools leave certain communities behind
