Brand Science — The Brand Scientist on Visibility

The Art and Science of Visibility for Underrecognized Entrepreneurs

Brand Science, Brand Strategy, Visibility BiasesNmadinobi Chloe NwangwuMarch 9, 2023The Invisibility Tax, Small Business Owner, Visibility Biases

A Theory on Reciprocity, part 2

If you’ve ever felt compelled to overdeliver, only felt safe giving the absolute most and/or are in the habit of giving away things for free, that’s by design. And the science has some things to say about it.

Brand Science, The Invisibility Tax, Visibility BiasesNmadinobi Chloe NwangwuAugust 19, 2022Fundamentals, The Invisibility Tax, Research, Theory, Theory of Practice

On getting leads without an audience

So what do you do when your audience dries up?

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