Meet the Brand Scientist™

N. Chloé Nwangwu is known in influential circles as The Brand Scientist™. She earned the moniker for her unique approach: applying behavioral science and power dynamics to engineer visibility that actually changes minds, moves culture, and shifts policy. If you’ve heard the phrase “The Invisibility Tax” or explored how underrecognition works, you’ve seen her influence at work.

Why "The Brand Scientist"?

In a world flooded with visibility tactics, Chloé brings a precision many overlook. Her scientific approach to visibility has helped social impact leaders, foundations, and mission-driven teams move from being overlooked to being unignorable. The name "The Brand Scientist" isn't just clever; it's an accurate reflection of how she tests, proves, and scales strategies that make ideas stick—with the people who matter most.

Who She Works With

The Brand Scientist™ works primarily with small-but-mighty organizations shaping culture, policy, and behavior. These aren't startups or solo brands—they’re movement-makers, foundations, and social impact orgs tired of being overlooked.

In the Media

Featured on platforms like The Harvard Business Review, The Unmistakable Creative, and EA Sports, Chloé has become the go-to voice on visibility bias, underrecognition, and narrative traction.

What's Next

Explore Chloé's latest frameworks and thinking by joining the Nerdlist, her speaking events, and consulting offers by visiting the homepage, or the Navigator start a visibility assessment.