Trailblazer? That’s an understatement.

 

(afterall, you're in this for the money AND the impact.)

here's the thing: the significance of your work is being underappreciated--and that's because most brands aren't set up to get their owners better seen, heard and respected.

Here’re the basics:

A brand is a system of ideas that influences the behaviors of others.

(a bit different from what you’ve heard before, no?)

 

brands built without understanding this basic truth don’t account for little things like systemic bias and the ways in which it affects the kinds of influence we have.

If you’re an underestimated innovator, tastemaker or disruptor (read: if you’re here, then you are), you are facing systemic barriers to visibility, influence and success. Full Stop. And if you're trying to make the world a better place at the same time? You've got a triple bind:

  1. People have been conditioned to ignore you

  2. The status quo has learned brain chemistry on it's side

  3. Isms make a viable, sustainable organization in alignment with your values a heavier lift

That isn’t an accident. It’s an Equity Tax, a natural consequence of the poisonous power relationships that surround us all. Conclusion? Cookie Cutter isn’t going to cut it.

 
 

LET'S NIX:

branding that keeps you overlooked

being overwhelmed by marketing options (that aren't working)

fumbling your answer to the ubquitous "what do you do?"

LET'S NIX:

branding that keeps you overlooked

being overwhelmed by marketing options (that aren't working)

fumbling your answer to the ubquitous "what do you do?"