the recognition prescription
a private investigation for thought leaders and organizations looking to
intelligently designed.
The Recognition Prescription starts where most processes don't: with the behavior you're ultimately trying to shift.
Many thought leaders and organizations doing meaningful work are underrecognized. It’s why the buy-in, the behavior change or the movement they're trying to create stay just out of reach.
So we start there. We identify the behavior your work is ultimately trying to shift, locate these precise coordinates — the circles within which you are receiving recognition and the quality of recognition you are receiving there — and build the road between where you are and where you need to be.
It's where your Visibility Engineering™ journey begins — and for many, it's a key unlock.
Wherever you are in your visibility journey, this session is designed to meet you there — and move you forward from exactly that point.
the sessions are structured to be time and energy sensitive: to be as light a lift as possible while taking up as little of your time as possible. and in prescribing your next best step, it protects your time and energy in the future too.
you'll walk away with a literal roadmap to the rest of your Visibility Engineering™ journey.
We assess where you stand — both the circles within which you are receiving recognition and the quality of recognition you are receiving there. Then we map the complete journey from that precise point to where your goals require you to be.
You leave with a roadmap that's yours to execute — with or without us.
works best when...
+ you've your grappling with a lot of conflicting advice, from multiple sources and you'd like to make sense of it all, what's relevant and what should happen when.
+ you've validated your big, world changing idea. either with clients, with research or practice
+ you have gotten your approach and perspective out there. there is a body of work. it just isn't as big a deal as it should be.
+ you need clarity on the state of your Ecosystem of Influence and what that means about where you should be focused now and what you should be focused on next.
+ your point of view is clear and somewhat established. you already understand your stakeholders well enough to know or intuit some of their goals if asked.
+ when you’re given permission to acknowledge your past wins (go ahead!) you see there’s momentum or at least traction to leverage.
how it works
a real conversation designed to get underneath your goals, your context, and the full landscape of your underrecognition — so what comes next is built for your specific situation.
using a structured analysis, we identify the specific behavior your work is ultimately trying to shift — the one that, once moved, makes everything else possible.
we locate your precise coordinates — your current stage of visibility and the level of recognition you hold there, as well as the stage and level your goals require you reach. all to pinpoint where you should be focused next.
after the session, you receive your complete Visibility Engineering™ roadmap — every step, in the right order, for your specific goals. yours to execute, with or without us.
right for you if…
+ you're having difficulty communicating the uniqueness of your approach in a way that lands with all of their folks between you and the decision making you're trying to influence
+ excitement and goodwill haven't necessarily led to actual changes in behavior (buy now, vote here, donate today!)
+ you’ve literally done all the things. wrote the (award winning) book, did the Ted talk, hired the agency, and yet...
+ you'd like a bite of Visibility Engineering™. Whether or not that's so you can assess the power of this methodology first hand or because you feel you only need a tiny push to get where you want to be.
+ your ultimate ambition includes shifting social norms for the social good.
+ you've got a pretty good handle on or understanding of your corner of the world--be it your industry, sector or overarching bodies, instruments and mechanisms.