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I don't know anyone else doing what she's doing." -LeighAnn Heil https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/9b252a7d-c80d-4465-ba07-bf3b41f7bc6c/Hunter.jpg The Matters Most Analysis - “Chloé’s work is exceptional. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/90e6624d-f2bb-45ea-b82d-9c0561d776f4/B_Lab_logo.svg.png Speaking https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/e2b95106-62a9-4f1e-88ad-cf9112993aef/Copy+of+Raise+More+Together+2022+Speaker+%2B+Panelist+IGFB+Posts.png Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/d420e067-1f22-4bbc-8a36-c9df8e575fea/chloe-nwangwu-brand-scientist-headshot.jpg Speaking https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/fcad6eb1-9617-4a90-9aed-82540be90160/chloe-nwangwu-brand-scientist-casual-headshot.jpg Speaking https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/4d7cfc72-0128-4435-bb59-278f5c3edc40/chloe-nwangwu-brand-scientist-color-headshot.png Speaking https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/bdefaceb-064c-456e-b7d9-18ed3a9b6562/chloe-nwangwu-brand-scientist-working-headshot.jpg Speaking https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/d656653f-4325-4c35-b2f8-c43bdaf2ed4a/chloe-nwangwu-brand-scientist-director-headshot.jpg Speaking https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/df6ac1d0-6f24-48b6-a795-69dda0eaf619/chloe-nwangwu-brand-scientist-wonder-headshot.jpg Speaking https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/279c36d5-628e-4871-8186-c3df8dad2edf/GRF.jpg Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/cb3eb3d9-4eec-4ce2-b2d7-c07aee1e4424/IMG_8130.JPG Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/82554fd3-b557-4bf9-a873-70d25928fe4e/amina-132.jpg Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/before-we-chat daily 0.75 2025-05-30 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624383681473-FM7TWB167IZLBNL8AR11/chloe-nwangwu-brand-scientist-black-white-color-bg.png Before we Chat https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1566072491746-3A95U6RUCT64MLKJHL9U/basically+opaque+numbers+white.gif Before we Chat https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/undraw_real_time_collaboration_c62i+nerdlist.png Before we Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584910500613-QI2Q175OZ0VOPUF51M9P/Nobi+Circle.png Before we Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585290279227-G5M6CQO1455AOO6IVP4H/Nobi+Square.png Before we Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624843276306-F2LNRCEU9S8E7HOF00O3/The+Approach+Brand+Science.png Before we Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/f03697e8-ad16-4819-b856-e6fd7678ba1c/Visibilityos.gif Before we Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/50894f42-1e62-4b59-a8e8-f92f882d50e0/stefan.jpg Before we Chat - “We got instant credibility in the marketplace after working with Chloé. And now, less than a year after our time with her, our products are being distributed nationally and we’re being endorsed by some very big deal people.” -Stefan Freeman, COO https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/01c3d7d1-60f5-467f-83d8-7c1d16d2f09b/Tamira-Benitez.png Before we Chat - Chloé’s craft (assessments, platforms, presentations, and workshops) is well researched, detailed, and customized to my needs…Before our engagement, I was unaware I was dumping information on people without considering what specifically spoke to them. After our engagement, I changed the way I engage partners to center what matters to them in our relationship. -Tamira Benitez, Executive Director https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/74482812-f826-41e0-bffa-b343b97ddd73/Screenshot_20220314-102036.png Before we Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/aac76ae3-d828-4ee8-ae63-605f332bb958/Chrysta+on+the+worshop+crossed+out.jpg Before we Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/24159e65-81f9-462c-8470-18f913c4ec7d/Lisa+message.jpg Before we Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584391423481-RSFY6SPDV5X0QP09LKDN/Nobi+Triangle.png Before we Chat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/matters-most daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585323165350-9ZVSMPKZV6WGEP0EMEVT/do+this+instead-07.jpg The Matters Most Analysis https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584391423481-RSFY6SPDV5X0QP09LKDN/Nobi+Triangle.png The Matters Most Analysis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1631064448770-OS3VH4EFPWENP6B2QO0K/underestimated.png The Matters Most Analysis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/8c16ce81-ddba-4f81-aa6c-e61040debdd5/Pamela.jpg The Matters Most Analysis - “Chloé is one of the most important voices of our time on the science of influence and visibility.” -Pamela Slim https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/82858a9c-075d-43dd-b566-b444bc88c583/The+Impact+Dial+Triangle The Matters Most Analysis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/82858a9c-075d-43dd-b566-b444bc88c583/triangle+video+%281%29.gif The Matters Most Analysis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/74482812-f826-41e0-bffa-b343b97ddd73/Screenshot_20220314-102036.png The Matters Most Analysis https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/b9607263-8a59-4cf2-b990-312857eab508/Jacq%27s+response.jpg The Matters Most Analysis https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/aac76ae3-d828-4ee8-ae63-605f332bb958/Chrysta+on+the+worshop+crossed+out.jpg The Matters Most Analysis https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/24159e65-81f9-462c-8470-18f913c4ec7d/Lisa+message.jpg The Matters Most Analysis https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/50894f42-1e62-4b59-a8e8-f92f882d50e0/stefan.jpg The Matters Most Analysis - “We got instant credibility in the marketplace after working with Chloé. And now, less than a year after our time with her, our products are being distributed nationally and we’re being endorsed by some very big deal people.” -Stefan Freeman https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/fb83cae4-3ab8-43b9-af13-8afeed9b2cb2/Matters+Most+Mockup.gif The Matters Most Analysis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/cdd25b58-f398-4809-b627-a5cd5c6c0ec4/Leighann.jpg The Matters Most Analysis - "She's a premier thought leader in brand. I don't know anyone else doing what she's doing." -LeighAnn Heil https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/9b252a7d-c80d-4465-ba07-bf3b41f7bc6c/Hunter.jpg The Matters Most Analysis - “Chloé’s work is exceptional. Hers is the only strategy system I’d wholeheartedly recommend to my clients.” - Hunter Niland Welling https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585414682123-7E6WGYV7DM0Z8VJFY0IG/chloe-nwangwu-brand-scientist-about-page-bg-graphic.jpg The Matters Most Analysis https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624843246017-KZA5M1WMLRLEVQ243G24/The+Approach+Brand+Science.png The Matters Most Analysis https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624844072635-1B7UI9EVFVCZXWUXQ3CW/our+process+blue.png The Matters Most Analysis https://www.nobiworks.com/lab-pass-the-new-story-is daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: The New Story Is https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: The New Story Is - The Visibility Clinic Is the “invisibility tax” keeping you (or your clients) from getting the recognition and visibility you deserve? https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: The New Story Is - The VisibilityRx 1-1 meeting with the director where we uncover your hidden barriers to discovery and what to do about them https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/d0fa5a64-62b3-4ac5-b3f0-4e665dd6d3fd/Fundamental+Blog+post+Codex+Share+graphic.png Lab Pass: The New Story Is - The Reciprocity Gap As it turns out, psychology’s rule of fairness has a fundamental flaw: people don’t feel equally obligated to reciprocate when a giver comes from a socially marginalized community. Probably (definitely) connected to woke backlash. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: The New Story Is - Ben Nimmo’s 4 Ds of Disinformation In this 7 minute video, Ben Nimmo, Director of Investigations for network analysis firm Graphika, outlines his 4D model of predicting disinformation https://www.nobiworks.com/lab-pass-the-widest-net daily 0.75 2025-04-22 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: The Widest Net https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: The Widest Net - The Visibility Clinic Is the “invisibility tax” keeping you (or your clients) from getting the recognition and visibility you deserve? https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: The Widest Net - The HBR Article Why We Should Stop Saying Underrepresented—here, Chloé makes the case for "underrecognized,” with science. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: The Widest Net - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: The Widest Net - Ideal Client Avatars are Garbage If you use Ideal Client Avatars in your work, you’ll want to give this a read. Seriously. https://www.nobiworks.com/fyi daily 0.75 2023-10-05 https://www.nobiworks.com/fyi/let-it-go monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/732850fa-b68a-4748-ba22-0512bcca9f3c/Fundamental+Blog+Post+Cover+graphic+AMA+copy-1.png For Your Information - "Let it Go." How to Ditch Ideal Client Avatars (ICAs) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/82858a9c-075d-43dd-b566-b444bc88c583/triangle+video+%281%29.gif For Your Information - "Let it Go." How to Ditch Ideal Client Avatars (ICAs) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/fyi/impacting-the-world monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/732850fa-b68a-4748-ba22-0512bcca9f3c/Fundamental+Blog+Post+Cover+graphic+AMA+copy-1.png For Your Information - "Who Run The World?" The Impact of ICAs on the World Around Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/fyi/icas-dont-deliver monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/732850fa-b68a-4748-ba22-0512bcca9f3c/Fundamental+Blog+Post+Cover+graphic+AMA+copy-1.png For Your Information - "A Series of Unfortunate Events." On ICAs and How they Deliver - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/e6cc704a-1946-4895-87ea-346253b37c64/undraw_Key_points_re_u903.png For Your Information - "A Series of Unfortunate Events." On ICAs and How they Deliver - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/fyi/icas-b-garbage monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/732850fa-b68a-4748-ba22-0512bcca9f3c/Fundamental+Blog+Post+Cover+graphic+AMA+copy-1.png For Your Information - "Oh. This is why Ideal Client Avatars are Garbage." - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/2d0351ef-bae5-47cf-863d-1f4ef7121441/ICA+Loop.jpg For Your Information - "Oh. This is why Ideal Client Avatars are Garbage." - Make it stand out Apologies for the chicken scratch https://www.nobiworks.com/fyi-lab daily 0.75 2025-04-17 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585323165350-9ZVSMPKZV6WGEP0EMEVT/do+this+instead-07.jpg The FYI Certification https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1593276575193-FQ4OR5V0DIJZDN8O04EQ/blazing+tails+background+2-06+edit.jpg The FYI Certification https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585252402519-NEZIWCJP0K4L1QOVB1QT/how+it+works+tabs+background-06.jpg The FYI Certification https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584391423481-RSFY6SPDV5X0QP09LKDN/Nobi+Triangle.png The FYI Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/8c16ce81-ddba-4f81-aa6c-e61040debdd5/Pamela.jpg The FYI Certification - “Chloé is one of the most important thought leaders to emerge in branding, and her methods and IP are innovative and effective.” -Pamela Slim https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/c122974d-5c8b-49d8-af9a-039c9441ba26/FYI+Browser.gif The FYI Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/cdd25b58-f398-4809-b627-a5cd5c6c0ec4/Leighann.jpg The FYI Certification - "She's a premier thought leader in brand. I don't know anyone else doing what she's doing." -LeighAnn Heil, Sales strategist and messaging specialist https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/9b252a7d-c80d-4465-ba07-bf3b41f7bc6c/Hunter.jpg The FYI Certification - “Chloé’s work is exceptional. Hers is the only strategy system I’d wholeheartedly recommend to my clients.” - Hunter Niland Welling, Business Development Strategist https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/82858a9c-075d-43dd-b566-b444bc88c583/The+Impact+Dial+Triangle The FYI Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/82858a9c-075d-43dd-b566-b444bc88c583/triangle+video+%281%29.gif The FYI Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/73700583-4b21-43a5-9f29-50a84febc529/Slides+on+comp.gif The FYI Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/d656653f-4325-4c35-b2f8-c43bdaf2ed4a/chloe-nwangwu-brand-scientist-director-headshot.jpg The FYI Certification https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1686688284140-S26V1NURDKDCM3IPR5M5/1200px-EA_Sports_monochrome_logo.svg.png The FYI Certification https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1683325920166-CTB0IZOLPYCAVHGBW5V2/HBR+logo+no+background.png The FYI Certification https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1652718003919-ZG060C5ZP0MF74I09XQ9/COP26_Logo.png The FYI Certification https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/a127aa23-f04a-4f99-80ec-4ac4b8911d72/ADL-logo-digital-300px.png The FYI Certification https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1652718233596-KNVUT35H5V2BT19J34IN/United_Nations_High_Commissioner_for_Refugees_Logo.png The FYI Certification https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/79f61613-e1d7-42e0-be4d-0184617689b5/pexels-artem-podrez-4884119.gif The FYI Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/587088e4-5dee-443e-aad4-e51928e61a88/undraw_Online_test_re_kyfx.png The FYI Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624843276306-F2LNRCEU9S8E7HOF00O3/The+Approach+Brand+Science.png The FYI Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/lab-pass-leaving-well daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Leaving Well https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Leaving Well - The Art & Science of Amplifying World-Changing Ideas There is an order of operations to getting more visibility on your ideas—especially if you actually want those ideas to change the world. This on-demand Visibility Clinic will give you a literal map. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: Leaving Well - The Pocket Advisor Need a second pair of eyes? Of science~y eyes? Get science backed, equity led lazer consulting on your project. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Leaving Well - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Leaving Well - The S.N.I.F.F. Test You know it. You love it. You probabaly heard about it on a podcast. Well, make sure you download your copy for keeps https://www.nobiworks.com/the-visibilityrx-clinic-diagnostic daily 0.75 2024-01-18 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1626713929205-CTBMNIAO6O0TD6U8G6YD/chloe-nwangwu-brand-scientist-about-page.jpg The VisibilityRx Clinic Diagnostic https://www.nobiworks.com/the-visibility-impact-clinic-assessment daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1626713929205-CTBMNIAO6O0TD6U8G6YD/chloe-nwangwu-brand-scientist-about-page.jpg The Visibility Impact Assessment https://www.nobiworks.com/lab-pass-what-works daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: What Works https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: What Works - The Visibility Clinic Got questions? Is the “invisibility tax” keeping you (or your clients) from getting the recognition and visibility you deserve? Join us for this nerdy Q+A https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: What Works - The HBR Article Why We Should Stop Saying Underrepresented—here, Chloé makes the case for "underrecognized” with science. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/7348f79e-3ddc-4753-b2fd-a72b17b6daf9/The+Nerdlist Lab Pass: What Works - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://www.nobiworks.com/the-visibility-impact-assessment daily 0.75 2025-07-07 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1626713929205-CTBMNIAO6O0TD6U8G6YD/chloe-nwangwu-brand-scientist-about-page.jpg The Recognition Equity Assessment https://www.nobiworks.com/lab-pass-feminist-wedding daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Feminist Wedding https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Feminist Wedding - The Visibility Clinic Is the “invisibility tax” keeping you (or your clients) from getting the recognition and visibility you deserve? https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/7348f79e-3ddc-4753-b2fd-a72b17b6daf9/The+Nerdlist Lab Pass: Feminist Wedding - The Stakeholder Primer A little confused on what stakeholders are? No worries. We’ve got you covered! https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/11ed0c6c-9acd-48fd-9e33-ef17fb09a4b2/Fundamental+Blog+Post+Codex+share+graphic.jpg Lab Pass: Feminist Wedding - The Reciprocity Gap As it turns out, psychology’s rule of fairness has a fundamental flaw: people don’t feel equally obligated to reciprocate when a giver comes from a socially marginalized community. Probably (definitely) connected to woke backlash. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Feminist Wedding - The S.N.I.F.F. Test You know it. You love it. You probabaly heard about it on a podcast. Well, make sure you download your copy for keeps https://www.nobiworks.com/lab-pass-speaking-human-first daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Speaking Human First https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Speaking Human First - The Visibility Clinic Is the “invisibility tax” keeping you (or your clients) from getting the recognition and visibility you deserve? https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: Speaking Human First - The HBR Article Why We Should Stop Saying Underrepresented—here, Chloé makes the case for "underrecognized” with science. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Speaking Human First - So what’s the deal with networks? You’ve probably heard me talk about networks or your Circle of Recognition (h/t Angela Basset) before. Well, here’s a little primer. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Speaking Human First - The Reciprocity Gap You know it. You love it. You probably heard about it on a podcast. Well, make sure you get all the deets on how the Reciprocity Gap works https://www.nobiworks.com/the-vi-assessment daily 0.75 2025-07-03 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1626713929205-CTBMNIAO6O0TD6U8G6YD/chloe-nwangwu-brand-scientist-about-page.jpg The RQ Assessment https://www.nobiworks.com/the-matters-most-analysis-group daily 0.75 2024-11-26 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585323165350-9ZVSMPKZV6WGEP0EMEVT/do+this+instead-07.jpg The Matters Most Analysis (Group) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584391423481-RSFY6SPDV5X0QP09LKDN/Nobi+Triangle.png The Matters Most Analysis (Group) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1631064448770-OS3VH4EFPWENP6B2QO0K/underestimated.png The Matters Most Analysis (Group) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/8c16ce81-ddba-4f81-aa6c-e61040debdd5/Pamela.jpg The Matters Most Analysis (Group) - “Chloé is one of the most important voices of our time on the science of influence and visibility.” -Pamela Slim https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/82858a9c-075d-43dd-b566-b444bc88c583/The+Impact+Dial+Triangle The Matters Most Analysis (Group) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/82858a9c-075d-43dd-b566-b444bc88c583/triangle+video+%281%29.gif The Matters Most Analysis (Group) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/74482812-f826-41e0-bffa-b343b97ddd73/Screenshot_20220314-102036.png The Matters Most Analysis (Group) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/b9607263-8a59-4cf2-b990-312857eab508/Jacq%27s+response.jpg The Matters Most Analysis (Group) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/aac76ae3-d828-4ee8-ae63-605f332bb958/Chrysta+on+the+worshop+crossed+out.jpg The Matters Most Analysis (Group) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/24159e65-81f9-462c-8470-18f913c4ec7d/Lisa+message.jpg The Matters Most Analysis (Group) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/50894f42-1e62-4b59-a8e8-f92f882d50e0/stefan.jpg The Matters Most Analysis (Group) - “We got instant credibility in the marketplace after working with Chloé. And now, less than a year after our time with her, our products are being distributed nationally and we’re being endorsed by some very big deal people.” -Stefan Freeman https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/fb83cae4-3ab8-43b9-af13-8afeed9b2cb2/Matters+Most+Mockup.gif The Matters Most Analysis (Group) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/cdd25b58-f398-4809-b627-a5cd5c6c0ec4/Leighann.jpg The Matters Most Analysis (Group) - "She's a premier thought leader in brand. I don't know anyone else doing what she's doing." -LeighAnn Heil https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/9b252a7d-c80d-4465-ba07-bf3b41f7bc6c/Hunter.jpg The Matters Most Analysis (Group) - “Chloé’s work is exceptional. Hers is the only strategy system I’d wholeheartedly recommend to my clients.” - Hunter Niland Welling https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585414682123-7E6WGYV7DM0Z8VJFY0IG/chloe-nwangwu-brand-scientist-about-page-bg-graphic.jpg The Matters Most Analysis (Group) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624843246017-KZA5M1WMLRLEVQ243G24/The+Approach+Brand+Science.png The Matters Most Analysis (Group) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624844072635-1B7UI9EVFVCZXWUXQ3CW/our+process+blue.png The Matters Most Analysis (Group) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624843276306-F2LNRCEU9S8E7HOF00O3/The+Approach+Brand+Science.png The Matters Most Analysis (Group) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/the-phases-diagnostic daily 0.75 2025-03-05 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1626713929205-CTBMNIAO6O0TD6U8G6YD/chloe-nwangwu-brand-scientist-about-page.jpg Took the Stages Diagnostic? Here's what's next https://www.nobiworks.com/lab-pass-off-the-grid-podcast daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Off the Grid Podcast https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Off the Grid Podcast - The Visibility Clinic Is the “invisibility tax” keeping you (or your clients) from getting the recognition and visibility you deserve? https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: Off the Grid Podcast - The HBR Article Why We Should Stop Saying Underrepresented—here, Chloé makes the case for "underrecognized” with science. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Off the Grid Podcast - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Off the Grid Podcast - Distinction vs. Differentiation This is a really subtle distinction (pun intended haha). And understanding it will help keep you from spinning your wheels for months, perhaps even years. Catch a recording of Chloé’s answer on this from a previous Visibility Clinic. https://www.nobiworks.com/fruitful-networks daily 0.75 2024-09-18 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1626713929205-CTBMNIAO6O0TD6U8G6YD/chloe-nwangwu-brand-scientist-about-page.jpg Fruitful Networks https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/2d0351ef-bae5-47cf-863d-1f4ef7121441/ICA+Loop.jpg Fruitful Networks - Make it stand out Apologies for the chicken scratch https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/e6cc704a-1946-4895-87ea-346253b37c64/undraw_Key_points_re_u903.png Fruitful Networks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1683307026393-9D9770K1KTVUG8ON6Q4R/jdorsainvilphotos-30+brightened.png Fruitful Networks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1686688284140-S26V1NURDKDCM3IPR5M5/1200px-EA_Sports_monochrome_logo.svg.png Fruitful Networks https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1683325920166-CTB0IZOLPYCAVHGBW5V2/HBR+logo+no+background.png Fruitful Networks https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/a127aa23-f04a-4f99-80ec-4ac4b8911d72/ADL-logo-digital-300px.png Fruitful Networks https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1652718233596-KNVUT35H5V2BT19J34IN/United_Nations_High_Commissioner_for_Refugees_Logo.png Fruitful Networks https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1652718003919-ZG060C5ZP0MF74I09XQ9/COP26_Logo.png Fruitful Networks https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/82858a9c-075d-43dd-b566-b444bc88c583/triangle+video+%281%29.gif Fruitful Networks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584910500613-QI2Q175OZ0VOPUF51M9P/Nobi+Circle.png Fruitful Networks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/the-visibility-clinic-ad daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585323165350-9ZVSMPKZV6WGEP0EMEVT/do+this+instead-07.jpg The Visibility Clinic ad https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584391423481-RSFY6SPDV5X0QP09LKDN/Nobi+Triangle.png The Visibility Clinic ad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/undraw_Exams_re_4ios.png The Visibility Clinic ad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/29bfc34c-c47d-41be-83f6-3e9613e9547d/Trajectory+of+Visibility+and+influence+by+The+Brand+Scientist.gif The Visibility Clinic ad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/8c16ce81-ddba-4f81-aa6c-e61040debdd5/Pamela.jpg The Visibility Clinic ad - “Chloé is one of the most important voices of our time on the science of influence and visibility.” -Pamela Slim https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/cdd25b58-f398-4809-b627-a5cd5c6c0ec4/Leighann.jpg The Visibility Clinic ad - "[Chloé]’s a premier thought leader in brand. I don't know anyone else doing what she's doing." -LeighAnn Heil https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/71449df3-3324-4aaa-bc6c-dfd681704107/undraw_Sign_up_n6im.png The Visibility Clinic ad - 1: Sign up for instant access to the on-demand Clinic https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/f5b9aebd-4163-4283-b4cd-d2e30584cd3a/undraw_Online_learning_re_qw08.png The Visibility Clinic ad - 2: Watch the Foundational Clinic https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/7348f79e-3ddc-4753-b2fd-a72b17b6daf9/The+Nerdlist The Visibility Clinic ad - 3: Get notified of the next live Visibility Clinic https://www.nobiworks.com/visibility-clinic-original daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585323165350-9ZVSMPKZV6WGEP0EMEVT/do+this+instead-07.jpg Visibility Clinic Original https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584391423481-RSFY6SPDV5X0QP09LKDN/Nobi+Triangle.png Visibility Clinic Original - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/undraw_Exams_re_4ios.png Visibility Clinic Original - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/8c16ce81-ddba-4f81-aa6c-e61040debdd5/Pamela.jpg Visibility Clinic Original - “[Chloé] is one of the most important thought leaders to emerge in branding, and her methods and IP are innovative and effective.” -Pamela Slim https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/cdd25b58-f398-4809-b627-a5cd5c6c0ec4/Leighann.jpg Visibility Clinic Original - "[Chloé]’s a premier thought leader in brand. I don't know anyone else doing what she's doing." -LeighAnn Heil https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/71449df3-3324-4aaa-bc6c-dfd681704107/undraw_Sign_up_n6im.png Visibility Clinic Original - 1: Get on the Clinic waitlist https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/f5b9aebd-4163-4283-b4cd-d2e30584cd3a/undraw_Online_learning_re_qw08.png Visibility Clinic Original - 2: Watch the foundational Clinic https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/7348f79e-3ddc-4753-b2fd-a72b17b6daf9/The+Nerdlist Visibility Clinic Original - 3: Get your Questions Answered https://www.nobiworks.com/lab-pass-profit-minds daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Profit Minds https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Profit Minds - The Art & Science of Amplifying World Changing Ideas There is an order of operations to getting more visibility on your ideas—especially if you actually want those ideas to change the world. This on-demand Visibility Clinic will give you a literal map. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: Profit Minds - The Harvard Business Review Article Why We Should Stop Saying Underrepresented—here, Chloé makes the case for "underrecognized” with science. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Profit Minds - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Profit Minds - Ideal Client Avatars are Garbage If part of your work involves understanding humans in order to make strategic decisions affecting your bottom line, then you’ve probably heard of an Ideal Client Avatar (ICA) or persona before. Turns out, that practice might be the very reason your work is getting easier and easier to ignore https://www.nobiworks.com/mindful-marketing daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Mindful Marketing https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: Mindful Marketing - Ideal Client Avatars are Garbage If part of your work involves understanding humans in order to make strategic decisions affecting your bottom line, then you’ve probably heard of an Ideal Client Avatar (ICA) or persona before. Turns out, that practice might be the very reason your work is getting easier and easier to ignore https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Mindful Marketing - The Art & Science of Amplifying World-Changing Ideas There is an order of operations to getting more visibility on your ideas—especially if you actually want those ideas to change the world. This on-demand Visibility Clinic will give you a literal map. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Mindful Marketing - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Mindful Marketing - The Harvard Business Review Article Why “underrecognized” is more accurate than — and a more productive alternative to — the word “underrepresented.” https://www.nobiworks.com/lab-pass-better-designer-2 daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Better Designer 2 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/eebe6c61-2caf-40d6-b404-d2ee8b9c6e62/1667495625747.jpg Lab Pass: Better Designer 2 - Let’s fix your elevator pitch (with science) Curious about the first part of the Matters Most Analysis? You can find all the deets here. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: Better Designer 2 - The Matters Most Analysis So how do we isolate motivations? Better yet, how do we sort through them, to understand what matters most now and what will matter most next? A Matters Most Analysis of course! https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Better Designer 2 - The Nerdlist Nab cutting-edge insights that will equip you to leap into your next phase of visibility. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Better Designer 2 - Ideal Client Avatars are Garbage If part of your work involves understanding humans in order to make strategic decisions affecting your bottom line, then you’ve probably heard of an Ideal Client Avatar (ICA) or persona before. Turns out, that practice might be the very reason your work is getting easier and easier to ignore https://www.nobiworks.com/lab-pass-feminist-founders daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Feminist Founders https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Feminist Founders - The Art & Science of Amplifying World-Changing Ideas There is an order of operations to getting more visibility on your ideas—especially if you actually want those ideas to change the world. This on-demand Visibility Clinic will give you a literal map. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Feminist Founders - The Harvard Business Review Article Why “underrecognized” is more accurate than — and a more productive alternative to — the word “underrepresented.” https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: Feminist Founders - Ideal Client Avatars are Garbage If part of your work involves understanding humans in order to make strategic decisions affecting your bottom line, then you’ve probably heard of an Ideal Client Avatar (ICA) or persona before. Turns out, that practice might be the very reason your work is getting easier and easier to ignore https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Feminist Founders - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://www.nobiworks.com/engineering daily 0.75 2025-05-30 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1566699475381-JF6UXIJ4OMC9PX0YII18/20180307_195540_iphone5c_white_side1.png Engineering https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1566742552781-6BI3A8M6SI0ODOK1MQLU/white+origami.gif Engineering https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1566787591540-6P84OWF3J7PBJPAYMPX7/web+design+lines Engineering https://www.nobiworks.com/assessment daily 0.75 2024-12-24 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/fb83cae4-3ab8-43b9-af13-8afeed9b2cb2/Matters+Most+Mockup.gif Assessment https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1566742552781-6BI3A8M6SI0ODOK1MQLU/white+origami.gif Assessment https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1566787591540-6P84OWF3J7PBJPAYMPX7/web+design+lines Assessment https://www.nobiworks.com/acceleration daily 0.75 2024-12-24 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1521245986212-U94UUPHI5QVB3KGIMYQU/mesila+screenshot+reized_imac2013_left.png Acceleration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1566787591540-6P84OWF3J7PBJPAYMPX7/web+design+lines Acceleration https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1566742552781-6BI3A8M6SI0ODOK1MQLU/white+origami.gif Acceleration https://www.nobiworks.com/art daily 0.75 2025-04-30 https://www.nobiworks.com/art/and-science monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/732850fa-b68a-4748-ba22-0512bcca9f3c/Fundamental+Blog+Post+Cover+graphic+AMA+copy-1.png The Art & Science of Amplifying World Changing Ideas - The Art & Science of Amplifying World Changing Ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/86621350-e2d9-42e9-9195-96047c7f532c/Brand+to+Behavior+Change.png The Art & Science of Amplifying World Changing Ideas - The Art & Science of Amplifying World Changing Ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/debe1ebc-25a6-4a21-9c76-7a336529f639/The+Brand+Scientist+Scopes+of+Influence.png The Art & Science of Amplifying World Changing Ideas - The Art & Science of Amplifying World Changing Ideas - Make it stand out Remember this from Part 1? https://www.nobiworks.com/art/barriers-to-influence monthly 0.5 2025-11-05 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/732850fa-b68a-4748-ba22-0512bcca9f3c/Fundamental+Blog+Post+Cover+graphic+AMA+copy-1.png The Art & Science of Amplifying World Changing Ideas - The Hidden Barriers to Building Influence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/64e92f3c-47fc-4ce2-9890-76ce362d1553/brand-scientist-Trajectory-of-influence-no-loop.gif The Art & Science of Amplifying World Changing Ideas - The Hidden Barriers to Building Influence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/debe1ebc-25a6-4a21-9c76-7a336529f639/The+Brand+Scientist+Scopes+of+Influence.png The Art & Science of Amplifying World Changing Ideas - The Hidden Barriers to Building Influence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/lab-pass-branding-your-business daily 0.75 2025-05-07 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Branding Your Business https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Branding Your Business - The Assessment What Stage of Visibility are you currently in? This Assessment will answer that question and point you towards your next best step. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Branding Your Business - The Reciprocity Gap You know it. You love it. You probably heard about it on a podcast. Well, make sure you get all the deets on how the Reciprocity Gap works https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: Branding Your Business - Winning the Mind War As we contend with an increasingly congested attention economy, leaders often turn to points of difference in order to distinguish themselves and their work. That’s a mistake. One that is increasingly costing leaders like us the mind war. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Branding Your Business - The Harvard Business Review Article Why “underrecognized” is more accurate than — and a more productive alternative to — the word “underrepresented.” https://www.nobiworks.com/lab-pass-cults-and-the-culting-of-america daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Cults and the Culting of America https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/587088e4-5dee-443e-aad4-e51928e61a88/undraw_Online_test_re_kyfx.png Lab Pass: Cults and the Culting of America - The Assessment What Stage of Visibility are you currently in? This quick Assessment will answer that question and point you towards your next best step. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Cults and the Culting of America - The Harvard Business Review Article Why “underrecognized” is more accurate than — and a more productive alternative to — the word “underrepresented.” https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/undraw_real_time_collaboration_c62i+nerdlist.png Lab Pass: Cults and the Culting of America - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Cults and the Culting of America - Distinction > Differentiation As we contend with an increasingly congested attention economy, leaders often turn to points of difference in order to distinguish themselves and their work. That’s a mistake. One that is increasingly costing leaders like us the mind war. https://www.nobiworks.com/lab-pass-when-bearing-witness daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: When Bearing Witness https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/587088e4-5dee-443e-aad4-e51928e61a88/undraw_Online_test_re_kyfx.png Lab Pass: When Bearing Witness - The Assessment What Stage of Visibility are you currently in? This quick Assessment will answer that question and point you towards your next best step. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: When Bearing Witness - The Harvard Business Review Article Why “underrecognized” is more accurate than — and a more productive alternative to — the word “underrepresented.” https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/undraw_real_time_collaboration_c62i+nerdlist.png Lab Pass: When Bearing Witness - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: When Bearing Witness - Distinction > Differentiation As we contend with an increasingly congested attention economy, leaders often turn to points of difference in order to distinguish themselves and their work. That’s a mistake. One that is increasingly costing leaders like us the mind war. https://www.nobiworks.com/lab-pass-amina-change-your-life daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Amina Change Your Life https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/587088e4-5dee-443e-aad4-e51928e61a88/undraw_Online_test_re_kyfx.png Lab Pass: Amina Change Your Life - The Assessment What Stage of Visibility are you currently in? This quick Assessment will answer that question and point you towards your next best step. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass: Amina Change Your Life - The Harvard Business Review Article Why “underrecognized” is more accurate than — and a more productive alternative to — the word “underrepresented.” https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/undraw_real_time_collaboration_c62i+nerdlist.png Lab Pass: Amina Change Your Life - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass: Amina Change Your Life - The Reciprocity Gap You know it. You love it. You probably heard about it on a podcast. Well, make sure you get all the deets on how the Reciprocity Gap works https://www.nobiworks.com/lab-pass-pennyology daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Pennyology https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/df85db6f-3272-4857-8fcd-aa566cfb5a5a/1667495625747.png Lab Pass: Pennyology - The Assessment What Stage of Visibility are you currently in? This quick Assessment will answer that question and point you towards your next best step. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: Pennyology - The Art & Science of Visibility for Underrecognized Leaders Visual learner? See visuals for the framework of attention we discussed and dive deeper into what we didn’t have time to cover https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/undraw_Tutorial_video_re_wepc+4+phases.png Lab Pass: Pennyology - The Harvard Business Review Article Why We Should Stop Saying Underrepresented—here, Chloé makes the case for "underrecognized” with science. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/11ed0c6c-9acd-48fd-9e33-ef17fb09a4b2/Fundamental+Blog+Post+Codex+share+graphic.jpg Lab Pass: Pennyology - A Theory on Reciprocity As it turns out, psychology’s rule of fairness has a fundamental flaw: people don’t feel equally obligated to reciprocate when the giver comes from a socially marginalized community. And this flaw is responsible for a whole host of wëirdness around “what seems fair.” https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Pennyology - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/41e90adf-b0e7-4ee5-aeab-1c6aff0ca507/undraw_business-chat_xea1.png Lab Pass: Pennyology - The Stakeholder Starter Pack So who exactly do you need in your circle of recognition? These Five Stakeholders types are the bare minimum. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1665681153152-ZN09XUH1G82MSHLCHNN3/Shenelle+Podcast+Graphic+AMA-1.png Lab Pass: Pennyology - When Underrecognition Happens on Purpose Did someone say Beyoncé? Read on for a breakdown of how she finally won album of the year, despite the realities of underrecognition. https://www.nobiworks.com/the-curia daily 0.75 2025-09-25 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585323165350-9ZVSMPKZV6WGEP0EMEVT/do+this+instead-07.jpg The Curia https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584391423481-RSFY6SPDV5X0QP09LKDN/Nobi+Triangle.png The Curia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/41e90adf-b0e7-4ee5-aeab-1c6aff0ca507/undraw_the+curia.png The Curia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/a2307d8b-da4b-4947-9e7b-fc188d8b7055/Deepa%2BPurushothaman.jpg The Curia - “Chloé has created something rare—a peer space that’s both deeply strategic and profoundly nourishing. It’s not just a roundtable. In a time when clarity and influence are everything, this is the room that sharpens both.” -Deepa Purushothaman, Author of The First, the Few, the Only and Co-founder, nFormation https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/69dcbc47-95e3-45b3-8b2e-dbde624eab49/Rai-mon.png The Curia - "I've seen how dedicated Chloé is to understanding and sharing the science of what it takes to truly be seen, first hand. She really is the Brand Scientist. She's a deep resource for leaders doing work that matters." — Rai-mon Nemar Barnes, CEO of Consciously https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/8c16ce81-ddba-4f81-aa6c-e61040debdd5/Pamela.jpg The Curia - “Chloé is one of the most important voices of our time on the science of influence and visibility.” -Pamela Slim, Author of The Widest Net https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/71449df3-3324-4aaa-bc6c-dfd681704107/undraw_Sign_up_n6im.png The Curia - 1: Accept the invite by signing up below https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/f5b9aebd-4163-4283-b4cd-d2e30584cd3a/undraw_Online_learning_re_qw08.png The Curia - 2: Skim the brief preread https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/7348f79e-3ddc-4753-b2fd-a72b17b6daf9/The+Nerdlist The Curia - 3: Converse with your peers https://www.nobiworks.com/tamira-benitez daily 0.75 2025-09-03 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1579147167201-NMCM454W899F7ATMBCWI/innovate+2.gif Tamira Benitez https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1521231561378-Q7FYUG2WLVI1QI2QV2VT/blue+background.png Tamira Benitez https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ee17195f-0e68-46b5-901c-3abd0bfd5e45/dc+fund+logo.png Tamira Benitez https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1521605363896-RJO7OUYXOJ9WMNC3KVY2/Branding+Identity+Mockup+mesila.png Tamira Benitez https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1552765082225-7E9XRDC824JQGOWYKGD3/CTMA+envelop+mockups.jpg Tamira Benitez https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1572220683029-C62E9A2I4QFQDINSQYH3/ETBF+in+context.jpg Tamira Benitez - strategy-branding-foundation (Copy) strategy-branding-foundation https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1572220702446-9YWDBM0WSHNF6EH5C24W/A4-Landscape-Magazine-Mockup-vol2+insta+post.jpg Tamira Benitez - business-coach-branding-strategy (Copy) branding and strategy and brand identity design for a business coach https://www.nobiworks.com/riverways daily 0.75 2025-05-05 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1521231561378-Q7FYUG2WLVI1QI2QV2VT/blue+background.png Riverways https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/dca37a33-8112-4230-b30d-d6069f4cb84c/riverways-logo-white.png Riverways https://www.nobiworks.com/lab-pass-the-leaders-toolbox-podcast daily 0.75 2025-08-28 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: The Leader's Toolbox Podcast https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/df85db6f-3272-4857-8fcd-aa566cfb5a5a/1667495625747.png Lab Pass: The Leader's Toolbox Podcast - The Assessment What Stage of Visibility are you currently in? This quick Assessment will answer that question and point you towards your next best step. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass: The Leader's Toolbox Podcast - How to Build a Successful Platform One of the best defenses against underrecognition in the workplace is a highly respected platform outside of it. So here’s a play by play of how to turn your point of view into a valuable public asset. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/41e90adf-b0e7-4ee5-aeab-1c6aff0ca507/undraw_business-chat_xea1.png Lab Pass: The Leader's Toolbox Podcast - The Stakeholder Starter Pack So who exactly do you need in your circle of recognition? These Five Stakeholders types are the bare minimum. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/11ed0c6c-9acd-48fd-9e33-ef17fb09a4b2/Fundamental+Blog+Post+Codex+share+graphic.jpg Lab Pass: The Leader's Toolbox Podcast - A Theory on Reciprocity As it turns out, psychology’s rule of fairness has a fundamental flaw: people don’t feel equally obligated to reciprocate when the giver comes from a socially marginalized community. And this flaw is responsible for a whole host of wëirdness around “what seems fair.” https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: The Leader's Toolbox Podcast - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/undraw_Tutorial_video_re_wepc+4+phases.png Lab Pass: The Leader's Toolbox Podcast - The Harvard Business Review Article Why We Should Stop Saying Underrepresented—here, Chloé makes the case for "underrecognized” with science. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1665681153152-ZN09XUH1G82MSHLCHNN3/Shenelle+Podcast+Graphic+AMA-1.png Lab Pass: The Leader's Toolbox Podcast - When Underrecognition Happens on Purpose Did someone say Beyoncé? Read on for a breakdown of how she finally won album of the year, despite the realities of underrecognition. https://www.nobiworks.com/lab-pass-personal-business daily 0.75 2025-08-28 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass: Personal Business https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/df85db6f-3272-4857-8fcd-aa566cfb5a5a/1667495625747.png Lab Pass: Personal Business - The Assessment What Stage of Visibility are you currently in? This quick Assessment will answer that question and point you towards your next best step. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/undraw_Tutorial_video_re_wepc+4+phases.png Lab Pass: Personal Business - The New Economics of Attention A video briefing on the steps of attention https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/17432b55-d466-4e96-acb3-000f940780e4/Midweek+Labnote++AMA+Share+graphic.png Lab Pass: Personal Business - Winning the Mind War: Why being different is a losing game As we contend with an increasingly congested attention economy, leaders often turn to points of difference in order to distinguish themselves and their work. That’s a mistake. One that is increasingly costing leaders like us the mind war. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/11ed0c6c-9acd-48fd-9e33-ef17fb09a4b2/Fundamental+Blog+Post+Codex+share+graphic.jpg Lab Pass: Personal Business - A Theory on Reciprocity As it turns out, psychology’s rule of fairness has a fundamental flaw: people don’t feel equally obligated to reciprocate when the giver comes from a socially marginalized community. And this flaw is responsible for a whole host of wëirdness around “what seems fair.” https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass: Personal Business - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/41e90adf-b0e7-4ee5-aeab-1c6aff0ca507/undraw_business-chat_xea1.png Lab Pass: Personal Business - How do we get people to care? Read “Winning the Mind War”? Want the TL;DR before diving more deeply into the science behind it all? This is for you. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1665681153152-ZN09XUH1G82MSHLCHNN3/Shenelle+Podcast+Graphic+AMA-1.png Lab Pass: Personal Business - When Underrecognition Happens on Purpose Did someone say Beyoncé? Read on for a breakdown of how she finally won album of the year, despite the realities of underrecognition. https://www.nobiworks.com/wilson-and-associates daily 0.75 2025-09-03 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1579147167201-NMCM454W899F7ATMBCWI/innovate+2.gif Wilson and Associates https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1521231561378-Q7FYUG2WLVI1QI2QV2VT/blue+background.png Wilson and Associates https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ee17195f-0e68-46b5-901c-3abd0bfd5e45/dc+fund+logo.png Wilson and Associates https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1521605363896-RJO7OUYXOJ9WMNC3KVY2/Branding+Identity+Mockup+mesila.png Wilson and Associates https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1552765082225-7E9XRDC824JQGOWYKGD3/CTMA+envelop+mockups.jpg Wilson and Associates https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1572220683029-C62E9A2I4QFQDINSQYH3/ETBF+in+context.jpg Wilson and Associates - strategy-branding-foundation (Copy) (Copy) strategy-branding-foundation https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1572220702446-9YWDBM0WSHNF6EH5C24W/A4-Landscape-Magazine-Mockup-vol2+insta+post.jpg Wilson and Associates - business-coach-branding-strategy (Copy) (Copy) branding and strategy and brand identity design for a business coach https://www.nobiworks.com/the-niching-cure-freebie daily 0.75 2020-04-05 https://www.nobiworks.com/the-project daily 0.75 2018-05-01 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1522299543207-HMJAEXKYSU3PXVF74C69/the+project.png The Project https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523972626838-57GP8OTDO8ZZ627R3KFB/quentin-keller-143403-unsplash.jpg The Project 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https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523972910653-HKCOJMNCLBDQK78K4R67/clarke-sanders-249798-unsplash.jpg The Project https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523972624005-M6S0W7XVNGYSG1NKFYFO/maria-darii-37401-unsplash.jpg The Project https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523973519865-EA2HCA9EC87HUXD0WF8W/opaque+facts.png The Project https://www.nobiworks.com/social-media daily 0.75 2019-08-19 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1519292047867-JSFYJ8V72Y00H5EH0S9R/number+3.png Social Media https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1520471885192-D5YE6V682HMC9XYQKMON/Screenshot+2018-03-07+at+8.08.13+PM_ipadair2_spacegrey_portrait.png Social Media https://www.nobiworks.com/contact daily 0.75 2025-07-30 https://www.nobiworks.com/faq daily 0.75 2021-05-14 https://www.nobiworks.com/explore-now daily 0.75 2025-07-28 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2020-04-08 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1519290119060-C6CPLLE40GPRDRMV6HE1/number+1+3.png Byte Sized Services https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1520094927700-RQK6FK0VK3NOA04XJDSW/white+origami.gif Byte Sized Services https://www.nobiworks.com/service-guide daily 0.75 2023-01-18 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1589748788545-CSZPZ5ELK991BBEWH1Q5/background-06.jpg Service Guide https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584910500613-QI2Q175OZ0VOPUF51M9P/Nobi+Circle.png Service Guide https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585336144142-ZJNB3EF3M1GCETD029ED/Asset+18.png Service Guide https://www.nobiworks.com/waitlist daily 0.75 2020-08-07 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1596728429528-P1P3AK0GKUN492V2VNDM/20200624_2040310.7942582626855546.png The Instagram Playbook (Waitlist) 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https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1625013230710-DI41WE95CHR7J3X9U5G6/The+Key+transparent+compressed.gif The Key (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/the-key daily 0.75 2022-04-17 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1593276575193-FQ4OR5V0DIJZDN8O04EQ/blazing+tails+background+2-06+edit.jpg The Key https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1738b6d8-6249-4ce7-88b5-b50b4a5d8453/new+triangle.gif The Key - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/the-job daily 0.75 2022-02-12 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1625015713214-86GR3WNT3UV37UTKH4AX/The+Job.gif The Job - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/the-quiz daily 0.75 2021-07-18 https://www.nobiworks.com/the-diagnostic daily 0.75 2023-07-28 https://www.nobiworks.com/brand-diagnostic daily 0.75 2021-11-20 https://www.nobiworks.com/the-visibility-os-diagnostic daily 0.75 2022-10-12 https://www.nobiworks.com/get-the-brand-diagnostic-workshop daily 0.75 2022-03-24 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1738b6d8-6249-4ce7-88b5-b50b4a5d8453/new+triangle.gif Get the brand diagnostic workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/74482812-f826-41e0-bffa-b343b97ddd73/Screenshot_20220314-102036.png Get the brand diagnostic workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/7a6b3677-a335-4567-b357-4e1b36a88f9a/Mavis.jpg Get the brand diagnostic workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/b9607263-8a59-4cf2-b990-312857eab508/Jacq%27s+response.jpg Get the brand diagnostic workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1738b6d8-6249-4ce7-88b5-b50b4a5d8453/new+triangle.gif Get the brand diagnostic workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/50894f42-1e62-4b59-a8e8-f92f882d50e0/stefan.jpg Get the brand diagnostic workshop https://www.nobiworks.com/diagnostic-workshop-closing daily 0.75 2022-08-03 https://www.nobiworks.com/our-services-2 daily 0.75 2022-04-12 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585252402519-NEZIWCJP0K4L1QOVB1QT/how+it+works+tabs+background-06.jpg Our Services (Copy) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624844072635-1B7UI9EVFVCZXWUXQ3CW/our+process+blue.png Our Services (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ea9a5f11-4cd6-44e1-9163-9cdf4fb181b7/The+Brand+Accelerator Our Services (Copy) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/3c8f356b-7068-47b3-9f00-7176c8d1491f/Brand+OS+Advising Our Services (Copy) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/e6b5ba58-2c8d-4390-bf79-0bea63609812/The+Brand+Collider Our Services (Copy) https://www.nobiworks.com/our-services-old daily 0.75 2022-04-12 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585252402519-NEZIWCJP0K4L1QOVB1QT/how+it+works+tabs+background-06.jpg Our Services (old) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1624844072635-1B7UI9EVFVCZXWUXQ3CW/our+process+blue.png Our Services (old) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1620999156849-PKUKN4NVOIRIZ23S9Q2I/Source+Logic+brand+logic Our Services (old) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1609250347656-0L4Z6C9JIOTNPLDCBJZY/Asset+23.png Our Services (old) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1620999276184-1OD2R56CYP7HH7FYQH35/systems+logic+brand+os Our Services (old) https://www.nobiworks.com/get-the-theory-copy daily 0.75 2022-05-06 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1593276575193-FQ4OR5V0DIJZDN8O04EQ/blazing+tails+background+2-06+edit.jpg Get the theory copy https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1621274638188-0LDCU269I5IMPEFM815V/representation+matters Get the theory copy https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584910500613-QI2Q175OZ0VOPUF51M9P/Nobi+Circle.png Get the theory copy https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1608754413769-N0DU5NM0R3V1HUYZBXRU/blue.jpg Get the theory copy - A brand is a system of ideas that influences the behaviors of others. (a bit different from what you’ve heard before, no?) https://www.nobiworks.com/visibility-roi daily 0.75 2022-06-02 https://www.nobiworks.com/sorry-to-see-you-go daily 0.75 2022-06-14 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/4d7cfc72-0128-4435-bb59-278f5c3edc40/chloe-nwangwu-brand-scientist-color-headshot.png Sorry to see you go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/visibility-clinics-feedback daily 0.75 2022-08-22 https://www.nobiworks.com/a-consult-bonus daily 0.75 2023-03-10 https://www.nobiworks.com/visibilityrx daily 0.75 2022-12-20 https://www.nobiworks.com/after-booking-1 daily 0.75 2023-01-05 https://www.nobiworks.com/after-booking-2 daily 0.75 2023-01-05 https://www.nobiworks.com/the-visibilityrx-diagnostic daily 0.75 2023-07-07 https://www.nobiworks.com/service-guide-copy daily 0.75 2023-01-18 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1589748788545-CSZPZ5ELK991BBEWH1Q5/background-06.jpg Service Guide (Copy) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1584910500613-QI2Q175OZ0VOPUF51M9P/Nobi+Circle.png Service Guide (Copy) https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585336144142-ZJNB3EF3M1GCETD029ED/Asset+18.png Service Guide (Copy) https://www.nobiworks.com/campaign-opt-out daily 0.75 2023-02-01 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/f03697e8-ad16-4819-b856-e6fd7678ba1c/Visibilityos.gif Campaign Opt out - Make it stand out If you’ve ever wondered what my clients actually get at the end of our time together, usually it’s something like this. A brand visibility management center and system https://www.nobiworks.com/breaking-news-an-nfactor-bonus daily 0.75 2023-05-01 https://www.nobiworks.com/featured-work daily 0.75 2023-05-22 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Case Studies https://www.nobiworks.com/the-visibility-hotline daily 0.75 2023-06-02 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif The Visibility Hotline https://www.nobiworks.com/tour daily 0.75 2023-06-02 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Visibility HQ Tour https://www.nobiworks.com/our-services-copy daily 0.75 2023-06-17 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1585252402519-NEZIWCJP0K4L1QOVB1QT/how+it+works+tabs+background-06.jpg Our Services (Copy) https://www.nobiworks.com/the-visibilityrx-rmt daily 0.75 2023-08-18 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1579451344362-VO0UDTLX3VDJQCJZ2SVN/signature+2.png The VisibilityRx RMT https://www.nobiworks.com/the-visibilityrx-cdn daily 0.75 2023-08-18 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1579451344362-VO0UDTLX3VDJQCJZ2SVN/signature+2.png The VisibilityRx CDN https://www.nobiworks.com/the-impact-dial daily 0.75 2023-08-22 https://www.nobiworks.com/more-proof-fyi daily 0.75 2023-09-12 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/74482812-f826-41e0-bffa-b343b97ddd73/Screenshot_20220314-102036.png More Proof: FYI https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/b9607263-8a59-4cf2-b990-312857eab508/Jacq%27s+response.jpg More Proof: FYI https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/aac76ae3-d828-4ee8-ae63-605f332bb958/Chrysta+on+the+worshop+crossed+out.jpg More Proof: FYI https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/24159e65-81f9-462c-8470-18f913c4ec7d/Lisa+message.jpg More Proof: FYI https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/50894f42-1e62-4b59-a8e8-f92f882d50e0/stefan.jpg More Proof: FYI - “We got instant credibility in the marketplace after working with Chloé. And now, less than a year after our time with her, our products are being distributed nationally and we’re being endorsed by some very big deal people.” -Stefan Freeman https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/cdd25b58-f398-4809-b627-a5cd5c6c0ec4/Leighann.jpg More Proof: FYI - "She's a premier thought leader in brand. I don't know anyone else doing what she's doing." -LeighAnn Heil https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/9b252a7d-c80d-4465-ba07-bf3b41f7bc6c/Hunter.jpg More Proof: FYI - “Chloé’s work is exceptional. Hers is the only strategy system I’d wholeheartedly recommend to my clients.” - Hunter Niland Welling https://www.nobiworks.com/the-visibilityrx-widic daily 0.75 2023-10-05 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1579451344362-VO0UDTLX3VDJQCJZ2SVN/signature+2.png The VisibilityRx WIDIC https://www.nobiworks.com/the-visibilityrx-after daily 0.75 2023-10-12 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1579451344362-VO0UDTLX3VDJQCJZ2SVN/signature+2.png The VisibilityRx https://www.nobiworks.com/visibilityrx-thingamabob daily 0.75 2023-11-04 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1579451344362-VO0UDTLX3VDJQCJZ2SVN/signature+2.png The VisibilityRx Thingamabob https://www.nobiworks.com/navigator daily 0.75 2025-04-25 https://www.nobiworks.com/phases-diagnostic daily 0.75 2024-07-31 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1579451344362-VO0UDTLX3VDJQCJZ2SVN/signature+2.png Phases Diagnostic https://www.nobiworks.com/phases-diagnostic-mmsl daily 0.75 2024-01-09 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1579451344362-VO0UDTLX3VDJQCJZ2SVN/signature+2.png Phases Diagnostic: MMSL https://www.nobiworks.com/foundations-clinic daily 0.75 2025-03-20 https://www.nobiworks.com/youre-in-clinic daily 0.75 2024-09-11 https://www.nobiworks.com/the-four-levels-of-visibility daily 0.75 2025-01-21 https://www.nobiworks.com/lab-pass-podcast-template-old daily 0.75 2025-08-28 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass Podcast Template old https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/5f0cbc61-4b86-4cb3-8216-31c734a2cde5/The+Visibility+Clinic Lab Pass Podcast Template old - The Art & Science of Amplifying World Changing Ideas There is an order of operations to getting more visibility on your ideas—especially if you actually want those ideas to change the world. This on-demand Visibility Clinic will give you a literal map. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass Podcast Template old - The Harvard Business Review Article Why We Should Stop Saying Underrepresented—here, Chloé makes the case for "underrecognized” with science. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass Podcast Template old - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/The+SNIFF+Test Lab Pass Podcast Template old - Ideal Client Avatars are Garbage If part of your work involves understanding humans in order to make strategic decisions affecting your bottom line, then you’ve probably heard of an Ideal Client Avatar (ICA) or persona before. Turns out, that practice might be the very reason your work is getting easier and easier to ignore https://www.nobiworks.com/visibility-hq-tour-scope daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Visibility HQ Tour scope https://www.nobiworks.com/the-foundations-clinic-copy daily 0.75 2025-03-20 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/6d1e576f-3bf8-4150-8d6d-5889ce42b362/how_to_redeem_the_code1440p-ezgif.com-video-to-gif-converter.gif The Foundations Clinic (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/the-brand-scientist daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/d656653f-4325-4c35-b2f8-c43bdaf2ed4a/chloe-nwangwu-brand-scientist-director-headshot.jpg The Brand Scientist | N. Chloé Nwangwu - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nobiworks.com/testimonial-catch-up daily 0.75 2025-05-21 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Testimonial Catch up https://www.nobiworks.com/lab-pass-podcast-template daily 0.75 2025-08-28 https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1523539455405-FD2VXRCGF2SNXCMEIWAM/basically+opaque+numbers+white.gif Lab Pass Podcast Template https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/df85db6f-3272-4857-8fcd-aa566cfb5a5a/1667495625747.png Lab Pass Podcast Template - The Assessment What Stage of Visibility are you currently in? This quick Assessment will answer that question and point you towards your next best step. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763320973-7V8CSXO9MXO0CN1N9EC8/undraw_Scientist_ft0o+for+the+prescription.png Lab Pass Podcast Template - The Art & Science of Visibility for Underrecognized Leaders Visual learner? See visuals for the framework of attention we discussed and dive deeper into what we didn’t have time to cover https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/ca662249-e02b-4a24-96a6-cf039374fc73/undraw_Tutorial_video_re_wepc+4+phases.png Lab Pass Podcast Template - The Harvard Business Review Article Why We Should Stop Saying Underrepresented—here, Chloé makes the case for "underrecognized” with science. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/11ed0c6c-9acd-48fd-9e33-ef17fb09a4b2/Fundamental+Blog+Post+Codex+share+graphic.jpg Lab Pass Podcast Template - A Theory on Reciprocity As it turns out, psychology’s rule of fairness has a fundamental flaw: people don’t feel equally obligated to reciprocate when the giver comes from a socially marginalized community. And this flaw is responsible for a whole host of wëirdness around “what seems fair.” https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1684763642153-DCH0CI5VC9AW9ESN9BQ6/The+Nerdlist Lab Pass Podcast Template - The Nerdlist Nab cutting-edge insights that will help you beat the biases designed to keep you (in particular) invisible https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/41e90adf-b0e7-4ee5-aeab-1c6aff0ca507/undraw_business-chat_xea1.png Lab Pass Podcast Template - The Stakeholder Starter Pack So who exactly do you need in your circle of recognition? These Five Stakeholders types are the bare minimum. https://images.squarespace-cdn.com/content/v1/5a82af9990bcce0ff05cddd6/1665681153152-ZN09XUH1G82MSHLCHNN3/Shenelle+Podcast+Graphic+AMA-1.png Lab Pass Podcast Template - When Underrecognition Happens on Purpose Did someone say Beyoncé? Read on for a breakdown of how she finally won album of the year, despite the realities of underrecognition. https://www.nobiworks.com/speaking-topics-copy daily 0.75 2025-11-04